Privacy Policy
Your privacy matters deeply to us. Wade is built to help you grow — not to harvest your data. This policy explains clearly and simply what information we collect, how we use it, and what rights you have. We do not sell your personal data. We never will.
1. Who We Are
Wade is a mobile and web wellness application developed and operated by Purpose Made Simple Consults, based in Abuja, Nigeria.
- App name: Wade — Your African Wellness Coach
- Website: wadeapp.com.ng
- Support email: support@wadeapp.com.ng
- Developer: Purpose Made Simple Consults
2. What Information We Collect
We collect only what is necessary to provide you with a personalised, functional experience.
Information you provide directly:
- Your first name — used to personalise greetings, affirmations, and content throughout the app.
- Your email address — required to create and manage your subscription via Paystack, send you account-related communications, and provide customer support.
- Your focus areas (e.g. Purpose, Finances, Faith) — chosen during onboarding to personalise your experience.
- Journal entries — written by you, stored locally on your device. We do not transmit or store your journal entries on any external server.
- Mood selections — stored locally on your device only.
Information collected automatically:
- Usage data — basic app interaction data (screens visited, features used) may be collected anonymously to help us improve the product. This data is not linked to your identity.
- Device type — Android or iOS, used for compatibility purposes only.
Information we do NOT collect:
- We do not collect your location data.
- We do not access your contacts, camera, or microphone without explicit permission.
- We do not collect biometric data.
- We do not track you across other apps or websites.
3. How We Use Your Information
- To personalise your daily affirmations, meditations, and coaching content with your name and focus areas.
- To manage your free trial and subscription through Paystack.
- To send you account notifications (subscription renewal, payment confirmation, important updates).
- To respond to your support requests sent to support@wadeapp.com.ng.
- To improve and develop Wade's features based on anonymised usage patterns.
We do not use your information for advertising. We do not sell, rent, or trade your personal data to any third party.
4. Data Storage & Security
Local storage: Your journal entries, mood history, saved affirmations, streaks, and personal preferences are stored locally on your device using browser localStorage. This data never leaves your device unless you explicitly choose to share it.
Account data: Your name and email address are securely stored by our payment processor Paystack to manage your subscription. Paystack complies with PCI DSS security standards.
Security measures: We take reasonable technical and organisational measures to protect your personal information. All data transmitted between the Wade app and third-party services is encrypted using HTTPS/TLS.
Retention: We retain your account information for as long as your subscription is active. If you cancel and request deletion, we will remove your data within 30 days.
5. Third-Party Services
Wade uses the following trusted third-party services. Each operates under its own privacy policy:
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Paystack — payment processing and subscription management. Your card details are handled exclusively by Paystack and are never stored by Wade. Paystack is PCI-DSS compliant and regulated as a financial services company.
Paystack Privacy Policy → -
Netlify — web hosting and content delivery. Netlify may collect standard server logs (IP address, browser type) as part of hosting operations.
Netlify Privacy Policy → -
Anthropic (Claude API) — when AI-powered content generation is enabled, your name and selected focus area are sent to Anthropic's API to generate personalised affirmations and meditation scripts. No journal entries or sensitive personal data are ever sent to Anthropic. Content generation requests are not permanently stored by Anthropic.
Anthropic Privacy Policy → -
Google Fonts — used to display the app's typography. Google may collect standard request data.
Google Privacy Policy →
6. Children's Privacy
Wade is designed for adults aged 18 and above. We do not knowingly collect personal information from children under the age of 13 (or under 16 in jurisdictions where that applies). If you believe a child has provided us with personal information, please contact us at support@wadeapp.com.ng and we will promptly delete it.
7. Your Rights
You have the following rights regarding your personal data:
- Access: You may request a copy of the personal data we hold about you.
- Correction: You may ask us to correct inaccurate information.
- Deletion: You may request that we delete your account and personal data. Journal entries and local data can be cleared directly within the app or by clearing your browser/app storage.
- Portability: You may request your data in a portable format.
- Objection: You may object to certain types of data processing.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at support@wadeapp.com.ng. We will respond within 30 days.
8. Subscriptions & Billing
Wade offers a 7-day free trial followed by a paid subscription (₦1,500/month or ₦16,000/year). Billing is handled exclusively by Paystack. Your card details are stored securely by Paystack — Wade never has access to your full card information.
You may cancel your subscription at any time by visiting your Paystack subscription portal at paystack.com/manage or by emailing us at support@wadeapp.com.ng.
Cancellation takes effect at the end of the current billing period. We do not offer refunds for partial subscription periods unless required by applicable law.
9. Medical Disclaimer
Wade provides general wellness, mindfulness, and personal development content for informational and motivational purposes only. The content within Wade — including affirmations, meditations, visualizations, and coaching frameworks — is not a substitute for professional medical, psychological, psychiatric, or therapeutic advice, diagnosis, or treatment. If you are experiencing a mental health crisis or require professional support, please consult a qualified healthcare provider.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you via the app or by email. The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically.
Continued use of Wade after changes are posted constitutes your acceptance of the updated policy.
11. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the Federal Republic of Nigeria, including the Nigeria Data Protection Regulation (NDPR) issued by the National Information Technology Development Agency (NITDA). Any disputes arising under this policy shall be subject to the jurisdiction of Nigerian courts.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
- Email: support@wadeapp.com.ng
- Website: wadeapp.com.ng
- Developer: Purpose Made Simple Consults, Abuja, Nigeria
We aim to respond to all enquiries within 2 business days.